Insights that shape the future of search, content, and digital strategy
I don’t write to chase trends: I write to prepare companies for what’s coming next.
For over two decades, I’ve helped businesses adapt to the shifting tides of search, consumer behavior, and now AI. Whether through executive briefings, conference keynotes, or published research, I focus on connecting strategic foresight with actionable steps.
Where You’ll Find My Work
Articles
I regularly publish deep-dive breakdowns on AI, SEO, and digital marketing strategy:
→ Read the latest on Substack →
Keynotes & Interviews
From SXSW, SMX to Pubcon to corporate events, I’ve delivered keynotes and moderated panels worldwide, always with a focus on what teams should do today to stay relevant tomorrow.
Podcasts & Panels
I’ve been featured on dozens of industry podcasts, including Voice of Search, The Beancast, The Search Session, Above the Cloud, Content + AI and others, helping marketers and execs cut through the hype around AI and search.
Recent Topics I’m Digging Into:
- Beyond Fan-Out: Turning Question Maps Into Real AI Retrieval
- From Panda to Parameters: You Used To Know, Now You Don’t
- Redefining Spam: From Spam Teams to Semantic Judgments
- Chunked, Retrieved, Synthesized – Not Crawled, Indexed, Ranked
- Are We Hiring the Right Skills for the AI Search Era? Absolutely not.
If you’re looking for a speaker, contributor, or co-conspirator on your next AI-focused project, let’s talk.