On Dec. 1, 2026, my new book The Machine Layer: How to Stay Visible and Trusted in the Age of AI Search goes on sale at Amazon.com. It’s the guide I wish existed when I started noticing that the old playbook (rankings, traffic, click-through rates) was quietly becoming less predictive of actual business outcomes.
The shift isn’t abstract. When AI systems decide which content gets retrieved, cited, and trusted, they’re also deciding which expertise stays visible and which fades into irrelevance. The book covers the technical architecture driving these decisions (tokenization, chunking, vector embeddings, retrieval-augmented generation) and translates it into frameworks you can actually use.
It’s built for practitioners whose roles are evolving, executives trying to make sense of changing metrics, and anyone who’s felt that uncomfortable gap opening between what used to work and what works now.