Executive Advisory for Marketing Leaders
The shift to AI-driven discovery is reshaping how customers find, trust, and engage with brands. CMOs, VPs, and growth leaders are under pressure to respond, but most don’t have a trusted space to cut through the noise.
Inside the company, conversations can be influenced by politics. Outside, agencies and vendors sometimes push their own incentives. What’s missing is a confidential partner who understands both the technology and leadership realities.
That’s where I come in.
I provide one-on-one executive advisory for senior marketing leaders navigating GenAI, GEO (Generative Engine Optimization), and the broader AI-driven search landscape. My role isn’t to sell you tools or compete with your team. It’s to give you clarity, perspective, and a safe space to work through your most pressing questions and decisions.
Why Leaders Engage Me
- Confidential: A trusted space to test ideas and ask the questions you can’t raise internally.
- Independent: No agency retainer, no vendor bias – only objective, experience-driven advice.
- Practical: Clear direction on what matters today and what to prepare for tomorrow.
Engagement Options
Executive Advisory Retainer
For CMOs, VPs, and Growth Leaders who want ongoing private guidance
- Two 90-minute one-on-one sessions per month (remote or in-person in Los Angeles).
- On-demand access for “sanity check” questions via email/Slack.
- Monthly briefing on emerging AI + discovery trends, tailored to your business context.
- Independent review of marketing roadmaps, vendor pitches, or internal strategy documents.
Investment: $5,000/month (3-month minimum).
Strategic Advisory Sprint
For leaders needing rapid clarity before a board meeting, budget cycle, or new initiative
- Three focused sessions over 4–6 weeks.
- Framework audit: how your current approach aligns (or misaligns) with GenAI search, GEO trends and platform updates.
- Customized executive brief summarizing risks, opportunities, and near-term action priorities.
Investment: $7,500 flat fee.
Leadership Team / Board Briefing
For executive teams who need a shared understanding of what AI search means for growth
- Half-day or full-day workshop for leadership or board.
- Covers the new search stack, AI-driven discovery, competitive risks, and case studies.
- Includes an interactive session where leaders test assumptions and pressure-test current strategy.
- Follow-up memo with key takeaways and prioritized recommendations.
Investment: $15,000–$25,000 depending on format.
Trusted Experience
I’ve spent over two decades at the intersection of search, marketing, and AI: launching Bing Webmaster Tools and Schema.org at Microsoft, leading operations at Bruce Clay Inc., and serving as VP of Industry Insights at Yext, operating as an advisor to Fortune 500 clients.
I keynote global conferences, host a fast-growing Substack on AI and search, and have authored three books on digital marketing. This advisory work distills that experience into a confidential, one-on-one format for senior leaders.
Next Steps
If you’re an executive navigating uncertainty in AI-driven marketing, I offer the clarity and independence you need to make confident decisions.
Reach me at duane@unboundanswers.com to schedule an introductory call.