I am a fractional SME – if you want access to someone with deep experience across digital marketing, with hands-on experience inside a search engine and with a proven history of problem solving for thousands of domains globally, you may need a fractional subject matter expert.
If you’re working on anything aligning with these areas, I can probably help you with strategy:
- Search & AI
- Social as Search
- Branding
- SEO
- Team Growth & Hiring
- Conversion Optimization
- Campaign Identification & Planning
- Consumer Behavior understanding
- Impacts of Generational Shifts
As you build your strategy, involving a subject matter expert at an early stage can have positive, far-reaching impacts across multiple areas.
Whereas a Fractional CMO can help you set up a fully-functional marketing program, from content, to SEO to Go-To-Market (GTM) and more, a Fractional SME can help you build success when those areas within Marketing are actually executing. Having the right publishing platform for your content is great, but knowing how to create the best content to publish is key. That’s where the Fractional SME can help your teams.
Fractional CMO or SME, it’s your choice – both options are available and differ mainly in their areas of focus. In an ideal world, you’d bring in the SME to help boost your team’s knowledge as they make strategic plans and execute.
If you’d like to learn more, feel free to reach out to Duane and set up a meeting to chat via https://calendly.com/duaneforrester.