Helping You Navigate Search, AI, and the New Digital Landscape
I help companies solve hard digital marketing problems — the kind that surface when AI changes the rules, search behavior shifts, or your strategy starts falling behind the curve.
I’m Duane Forrester, Founder and CEO of UnboundAnswers.com, and I’ve spent more than two decades helping businesses build what comes next — across organic search, paid media, structured data, consumer behavior, and AI-driven discovery systems.
Real-World Experience, Not Theory
- At Microsoft, I led the team that launched Bing Webmaster Tools and helped bring Schema.org to life.
- At Yext, I ran Industry Insights, working hands-on with hundreds of clients to diagnose and fix performance gaps.
- At Bruce Clay Inc., I oversaw SEO, content, paid media, and platform strategy as VP of Operations.
- Today, I help people navigate the rapidly changing landscape that AI and LLMs are bringing to the world of marketing.
I’ve written for nearly every major industry publication, keynoted at dozens of global conferences, and authored two books:
Turn Clicks Into Customers and How to Make Money with Your Blog.
The Work I Do Now
Through UnboundAnswers, I work directly with senior marketing leaders who are navigating the shift to AI-driven discovery. My role isn’t to replace your team or sell you tools. It’s to give you clarity, perspective, and a trusted outside space to work through your toughest decisions.
I provide confidential, one-on-one advisory to CMOs, VPs, and growth leaders in three formats:
- Executive Advisory Retainer – ongoing private guidance and access when you need it.
- Strategic Advisory Sprint – rapid clarity ahead of board meetings, budget cycles, or new initiatives.
- Leadership / Board Briefings – half- and full-day sessions to align leadership teams on the impact of AI search and discovery.
I also advise startups (as a mentor with Mucker Capital) and help founders pressure-test their positioning, discovery strategy, and content systems.
If you’ve got a complex challenge and want a second set of eyes, or just need a clear next step, book a short call here. No pressure. Just real answers.